William Heller Pens Article for NJBIZ "What Parents Should Know About NIL Deals For Young Athletes"
Name, Image and Likeness opportunities aren't just for college athletes anymore
October 12, 2026 | By: William J. Heller, Esq.
Genova Burns Of Counsel William J. Heller, Esq. recently penned an article for NJBIZ entitled, "What Parents Should Know About NIL Deals For Young Athletes".
For families, particularly those hoping athletics may lead to a college scholarship, those opportunities can understandably be attractive. NIL can offer young athletes compensation and exposure while potentially bringing them to the attention of college athletics programs.
But the opportunity itself should not overshadow the need to understand NIL and the agreement behind it.
External Link: Read the full article here.
Tags: Genova Burns LLC • William J. Heller • NJBIZ • NIL • Sports • Sports Law
