Lawrence Bluestone Quoted in Law.com Article Covering False Advertising Suit

Genova Burns Partner and complex commercial litigation specialist Lawrence Bluestone, Esq. was recently quoted in a Law.com regarding a high-profile false advertising lawsuit Purina is currently fighting.

The case, brought under the Lanham Act by competitor Kalmbach Feeds, challenges Purina’s claim that its poultry feed provides a “built-in defense against avian influenza.” In the article, Bluestone offers a realistic assessment of Kalmbach’s uphill battle:

“The publicity of the lawsuit and allegations against Purina may prove to be a victory for Kalmbach, but it’s going to be in for a long, hard fight if it is to get a full judgment from a judge. That’s why most of these cases settle.”

Bluestone’s insight highlights the complexities of proving reputational harm and lost sales in false advertising cases — and the significant legal strategy behind deciding whether to litigate or settle.

Click here to access the full article.