Property Causalty 360 has published an article written by firm Partner and co-Founder James M. Burns, Esq. and Counsel Lauren W. Gershuny, Esq. of the Insurance Law Practice at Genova Burns. The article, entitled "Recent Cases Highlight the Risks of Insurance Marketing" begins, "In the age of InsurTech and ever-evolving affinity marketing strategies, recent high profile matters serve as a sober reminder that marketing techniques in the insurance business are highly regulated and that the simple act of marketing an insurance product can be a risky and costly endeavor."
"These cases emphasize to the insurance producer industry — and to unlicensed market participants — the critical importance of understanding the complex set of marketing regulations in order to avoid regulatory risk."
Click here to read the full article on Property Casualty 360.