April 18, 2008
GBV Client Awarded a $21 Million Anti-Smoking Advertising Contract -- Legal Battle Erupts Over State's Decision
GBV client, Winning Strategies Public Relations, was recently awarded a three-year, $21 million anti-smoking advertising contract by the state. Another bidder, Cedar Knolls advertising firm, Brushfire Inc., is disputing the contract claiming Winning Strategies has ties to a “sister” company which has represented a major tobacco company for two decades. GBV co-founding partner, Angelo Genova, and partner, Kathleen Einhorn, strive to prove that the campaign was won completely through merit and that claims of a conflict are without foundation. The issue is now before a state court of appeals.